TWIST celebrates the unique, versatile and beautiful nature of curls. We are grounded in years of expert knowledge about curl care, ingredients, and styling techniques.
Real talk: Moisture and curl-loving ingredients are key to helping your curls live their best life. You’ll find everything curls crave in our hydrating formulas like aloe leaf juice, coconut milk, and quinoa. Prepare yourself for curl-changing results.
None of the ugly
Rest assured: We don’t mess with any of the bad guys...your curls are safe with us! Our formulas don’t contain any of the common culprits like mineral oil, petrolatum, parabens, phthalates, or harsh sulfates, D4, D5, and D6 silicones.
Unique curls deserve one-of-a-kind scents. Our products are made with yummy scents that are designed to be layered. Keep it fresh, play it up, and find your fragrance happy place.