All Products

Meet Big, Rich & Dreamy. Our Luxe Co-Wash

This ultra-hydrating co-wash cleanses and conditions all at once.

Meet Boss Bounce. Our Whipped World Wonder

This lightweight, buildable cream delivers definition and hydration for touchable, frizz-free curls.

Meet Curl Goals. Our Hydration Foundation

This leave-in conditioner moisturizes, detangles, and primes.

Meet Curl Reign. Our Liquid Gold Savior

Six miracle oils combine to deliver intense hydration.

Meet Gimme It All. Our 4-in-1 Boss

This multi-use conditioner is versatile to the core.

Meet Hit Reset. Our Build-up Minimalist

This clarifying shampoo is all about balance.

Meet Hype It Up. Our Savvy Curl Former

This refreshing spray perks up lackluster curls.

Meet On-Repeat. Our Daily Do-Gooder

This gentle oil-based shampoo mimics curls' natural oils as you cleanse.

Meet Primed & Co. Our Heavy-Duty Doer

This ultra-rich primer doubles as a deeply-hydrating daily conditioner to restore moisture to dry, damaged curls.

Meet Rally The Curls. Our Dynamite Definer

This multi-tasking weightless formula works hard so you don't have to.

Meet Ready, Set, Bounce. Our Bold Booster

This curl-defining gelée encourages your natural bounce and definition.

Meet Sunday Feels. Our Curl Restoration Expert

Restore shine and improve your curl pattern.

Meet Weather Or Not. Our Element Defier

This game-changing formula creates the perfect frizz-free foundation.

Meet Weather Up Gel. Our No-Crunch Styler

Finally, a high-performance gel that creates defined curls and blocks humidity to prevent frizz and flyaways—all without leaving curls feeling sticky or weighed down.

Meet Weather Up Lotion. Our Frizz Negotiator

This lotion delivers pillow-soft, defined curls while locking out humidity and defending against frizz and flyaways.