Your Own Twist
No two curls are the same and neither are two curl days. Mix, match and layer with multifunctional products designed to achieve long-lasting styles that move with the pace of life.
Meet Strengthen the Bond™
This hair mask uses TeraBond™ technology to fight breakage and repair the structure of your hair from the inside out
Meet Gimme It All
See how to use this cleansing conditioner in four ways!
Meet Weather Up Gel
Forget the weather report, we’ve got your frizz fighter right here
Meet Curl Reign
We lost track of how many ways to use this magical multitasking oil
Meet Boss Bounce
This HBIC will whip your curls into shape
Meet Hit Reset
You’re one wash away from clarifying your curls without stripping moisture
Meet On Repeat
Cleanse your curls without stripping their natural moisture with our oil-infused shampoo
Meet Weather or Not
It’s the frizz protection… for us – see how our element-defying conditioner seals in moisture to protect your curl definition
Meet Big, Rich & Dreamy
A co-wash with a high slip formula so that even hard-to-reach curls get to feel the love? Say no more
Meet Rally the Curls
Whatever your curls need, this powerful primer has got them covered
Meet Curl Goals
This moisture-locking leave-in conditioner that does it all
Meet Primed & Co
Leave it in as a primer or rinse it out as a conditioner, either way your curls will love the ultimate moisture boost
Meet Weather Up Lotion
Humidity doesn’t stand a chance with this moisturizing lotion
Meet Hype It Up
Perk up lackluster curls with this botanical infused refreshing spray
Meet Feelin' Thirsty
Give your curls a pick-me-up in just a few quick spritzes
Meet So Rich, So Fresh
Save wash day for another day with this invisible do-it all dry shampoo
Meet Glow the Extra Mile
See how to revive your curls with this dry-oil spray
Meet Sunday Feels
Give your curls that special Sunday feeling any day of the week with this ultra hydrating mask
Meet Ready, Set, Bounce
A gel for when your curls are craving that soft, touchable hold- you won’t even know it’s there
Meet Stretch Seeker™
This 3-in-1 styler can be used as a primer, styler, or treatment to provide ultimate moisture for your curls