Meet Hype It Up. Our Savvy Curl Former

When curls begin to droop on day-two or three (or four, or five...no judgement) this supercharged refreshing spray perks them right up. Chock full of botanicals and good-for-your-curls ingredients, the no-residue formula restores moisture, definition and uniformity.

Essential Moisture

Hype It Up reinvigorates lifeless curls with weightless moisture.

Stay Re-Hydrated

Replenish essential moisture to help keep curls supple, strong, and less prone to breakage.

Bring Bounce

Spritz this on whenever you need a surge of moisture so your curls keep their bounce morning, noon and night.

Add Definition

To combat dull, droopy curls that need to be revived, use this on the regular.

To revive curls, use on wet or dry curls depending on your curls' needs. Spray all over hair and cup curls with your palms to instantly reform.

Curls suffer from afternoon fatigue? Give them a few spritzes whenever they need a little pep in their step.

All of the good

Rice Protein encourages volume and texture so curls don't fall flat.
Aloe Vera acts as a conditioning agent, leaving hair smooth and shiny.
Marshmallow Root softens and detangles hair for easier manageability.

None of the ugly

Free of Mineral Oil, Petrolatum, Parabens, Phthalates, Harsh Sulfates and D4, D5, D6 Silicones.
Safe for color and chemically treated hair

Aqua/Water/Eau, Aloe Barbadensis Leaf Juice, Phenoxyethanol, Propanediol, Polysorbate 20, Parfum/Fragrance, Benzyl Alcohol, Glycerin, Polyquaternium-16, Guar Hydroxypropyltrimonium Chloride, Coconut Alkanes, Coco-Glucoside, Cinnamidopropyltrimonium Chloride, Polyquaternium-44, Cetrimonium Chloride, Ascorbic Acid, Calophyllum Inophyllum Seed Oil, Caprylic/Capric Glycerides Polyglyceryl-10 Esters, Xylitol, Panthenol, Centella Asiatica Extract, Coco-Caprylate/Caprate, Hydrolyzed Rice Protein, Rosa Canina Fruit Extract, Hydrolyzed Quinoa, Althaea Officinalis Root Extract, Ethylhexylglycerin, Potassium Sorbate, Sodium Benzoate, Benzyl Salicylate, Hydroxycitronellal, Limonene.